PHOENIX – Today, Gov. Katie Hobbs’ campaign, in conjunction with the Navajo County Democratic Committee, released two new Spanish-language ads, “Pancitas Felices” (“Happy Bellies”) and “Listos O No” (“Ready Or Not”), spotlighting her work to provide school lunches for Arizona students, expand healthcare coverage for kids, and cut costs for working families.
“Pancitas Felices” drives home Gov. Hobbs’ record of providing school lunches for 700,000 Arizona kids and lifting a daily financial burden off of working families. While Washington policies keep raising costs for families, Hobbs has taken action, cutting a real expense from family budgets and making sure Arizona kids are fed, healthy, and ready to learn.
“Listos O No” highlights how Katie Hobbs’ working-class background — including her time driving for Uber — gives her a firsthand understanding of the challenges Arizona families face as a new school year brings new costs. As governor, she has cut taxes, secured more funding for childcare and afterschool programs, expanded KidsCare health coverage, and fought for school lunches for over 700,000 kids.
“700,000 kids are eating lunch today because Katie Hobbs has made it a priority to put Arizona families first,” said Michael Beyer, Communications Director for the Hobbs campaign. “While her opponent raises costs on hardworking Arizonans and rips meals away from families, Katie Hobbs is focused on lowering costs for working families and making sure that kids are fed so they can focus on learning, succeed in the classroom, and build a better future.”
The Hobbs campaign has prioritized early, robust communication to the Latino community in its paid media program. These new ads build on a previously announced multi-million-dollar Spanish buy highlighting how Katie Hobbs’ working-class background — from driving for Uber to support her family to helping domestic violence survivors rebuild their lives through social work — motivates her as governor to fight to lower costs, erase medical debt, reduce prescription drug prices, and create good-paying jobs across Arizona. On Monday, the campaign also launched Familias Primero, a coalition of Latino leaders, community members, and local elected officials working to re-elect her.
“Pancitas Felices” is now airing on television, digital, and streaming platforms, while “Listos O No” is running on local radio stations and streaming services, ensuring the campaign reaches Arizonans wherever they watch, listen, and stream.
Watch “Pancitas Felices” here and “Listos O No” here and read full transcripts below:
VO: Pan
(Bread)
VO: Crema de cacahuate y mermelada
(Peanut butter and jelly)
VO: Manzanitas
(Apples)
VO: Quesitos
(Cheese sticks)
VO: Juguitos
(Juice boxes)
VO: Cinco almuerzos a la semana…
(5 meals a week.)
VO: Cuatro semanas al mes…
(4 weeks a month.)
VO: La Gobernadora Katie Hobbs expandió almuerzos gratis para estudiantes
(Governor Hobbs expanded free school lunches for students.)
VO: Almuerzos saludables llenando las pancitas de 700 mil de nuestros hijos.
(Healthy meals filling the stomachs of 700,000 of our kids.)
VO: Y menos gastos para los padres.
(And less spending for parents.)
VO: Katie Hobbs: Enfocada en el presupuesto familiar.
(Katie Hobbs: Focused on family budgets.)
VO: Listos o no, con el nuevo año escolar llegan más gastos…
(Ready or not, with a new school year come new expenses…)
VO: Y así como crecen los precios… nuestros hijos no dejan de crecer.
(And just as prices go up… our kids don’t stop growing.)
VO: Pero los papás tenemos una aliada…
(But parents have a partner…)
VO: Una mamá que manejó Uber, hoy, es gobernadora de Arizona: Katie Hobbs…
(A mom who used to drive for Uber, today, is Governor of Arizona: Katie Hobbs.)
VO: y está enfocada en el presupuesto familiar.
(She is laser focused on helping the family budget.)
VO: Tome nota:
(Consider this:)
VO: La Gobernadora Hobbs consiguió más fondos para cuidado infantil y programas extraescolares…
(Governor Hobbs secured more funds for childcare and afterschool programs.)
VO: …porque todos tenemos que trabajar… y nuestros hijos deben estar seguros.
(… because we have to work… and our kids need to be safe.)
VO: Hobbs expandió a KidsCare, para que más niños tengan seguro médico.
(Hobbs expanded KidsCare, so that more kids have health insurance.)
VO: Y luchó para proteger almuerzos escolares gratuitos para 700 mil niños, porque nadie aprende con hambre.
(And she fought to save free school lunches for 700 thousand kids, because no one learns when they’re hungry.)
VO: …y una cosa más, ella acaba de reducir impuestos para las familias de Arizona.
(Oh, and one more thing, she just cut taxes for Arizona families.)
VO: Se los dije, Katie Hobbs está enfocada en el presupuesto familiar.
(Like I told you, Katie Hobbs is focused on the family budget.)
