PHOENIX – Today, Gov. Katie Hobbs launched the first television, radio, and digital ads of her reelection campaign as part of a multi-million dollar statewide media campaign focused on lowering costs and fighting for working families across Arizona.
The campaign’s first major paid media push includes both English- and Spanish-language ads across all platforms, reflecting an aggressive and historically early investment in communicating directly with Arizonans in every corner of the state. This robust communication nearly six months before the November election demonstrates the strength of Katie Hobbs’ campaign and the broad support behind her Arizona First leadership. Katie has outraised the entire Republican field combined over five consecutive filing periods and holds nearly seven times as much cash on hand as her closest Republican opponent.
Alongside “Work,” the campaign is also launching “No Se Rinde,” the campaign’s first Spanish-language ad. Both spots highlight how Katie Hobbs’ working-class background — from driving for Uber to support her family to helping domestic violence survivors rebuild their lives through social work — motivates her as governor to fight to lower costs, erase medical debt, reduce prescription drug prices, and create good-paying jobs across Arizona.
“From working fast-food jobs and driving for Uber to helping families in need as a social worker, Katie Hobbs understands what Arizona families are going through because she’s lived it herself,” said Michael Beyer, Communications Director for Elect Katie Hobbs. “That’s why, as governor, Katie has focused on lowering costs by expanding school meals, reducing utility bills, and making housing more affordable across the state. While Washington drives up costs and fuels chaos, Katie Hobbs is focused on doing what she’s always done: fighting for Arizona families.”
Watch “Work” here and “No Se Rinde” here and read a full transcript of both below:
HOBBS: My parents didn’t make a lot of money. My sister and I started working and helping out early.
VO: Governor Katie Hobbs. She worked fast food and drove Uber to get by. Helped families in need as a social worker.
VO: As governor, she balanced the budget without raising taxes. Expanding school lunches and community college scholarships. Reducing electricity bills and cutting red tape to build more affordable housing.
HOBBS: And I’ll keep working to make Arizona work better for you.
VO: Katie Hobbs… es la mamá que manejó para Uber, decidida a sacar adelante a sus hijos.
(Katie Hobbs… she’s the mom who drove for Uber because she was determined to take care of her kids.)
VO: Hobbs… es la trabajadora social que ayudó a cientos de mujeres a reconstruir sus vidas tras la violencia doméstica.
(Hobbs… is the social worker who helped hundreds of women stand on their own after surviving domestic violence.)
VO: Eso explica por qué no se rinde. Hobbs luchó por:
(That explains why she doesn’t back down. Hobbs fought to:)
- Cancelar millones en deudas médicas.
(Erase millions in medical debt.) - Reducir el costo de medicamentos.
(Lower the cost for prescription drugs.) - Y crear oportunidades para trabajos mejor pagados.
(And open doors to better-paying jobs.)
VO: Katie Hobbs… porque defender a nuestras familias es lo que hace.
(Katie Hobbs… because defending our families is what she does.)
