PHOENIX – Last week, Gov. Katie Hobbs launched Familias Primero, a coalition consisting of over sixty Latino leaders, community members, and local elected officials working to re-elect her, including Maricopa County Supervisor Steve Gallardo, former Maricopa County Supervisor Mary Rose Wilcox, former State Sen. Raquel Terán, President and CEO of the Arizona Hispanic Chamber Monica Villalobos, and President of Arizona Carpenters Local 1912 Fabian Sandez. On the eve of the start of the general election, Familias Primero was the first coalition the Hobbs campaign launched, underscoring her commitment to earning the vote of every Arizonan and building a broad coalition of support.
Engaging Latino voters has been a top priority since day one of the Hobbs campaign. Hobbs has consistently communicated directly with Spanish-language media about her efforts to lower costs for working families; the campaign began a historically early investment in Spanish-language television, radio, and digital advertising back in May; and Hobbs has met with Latino Arizonans and community leaders across the state from cultural celebrations to conversations with small business owners about the impact of rising costs brought on by Washington’s misguided policies.
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ABC15/KNXV: Gov. Hobbs ramping up her campaign for November
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Anchor: Governor Katie Hobbs is ramping up her campaign for November.
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Anchor: Hobbs launched the Familias Primero coalition Monday, bringing together more than 60 Latino leaders to support her re-election.
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Gov. Katie Hobbs: We know it’s going to be close. We’re here on the ground […] I’m not listening to the pundits. I’m doing what I need to win. We know it’s going to be close; I’m not taking a single vote for granted.
Univision Arizona/KTVW: Coalición latina para la reeclección de Katie Hobbs
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Anchor 1: Cambiamos de tema y es que la gobernadora Katie Hobbes busca fortalecer el apoyo del electorado hispano de cara a la próxima contienda electoral, y ayer en la mañana presentó una nueva coalición que reúne a líderes comunitarios, pero también figuras políticas de todo nuestro estado.
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Anchor 2: Aunque todavía no está definido quién será su rival en noviembre, la gobernadora Katie Hobbes ya comenzó a impulsar su campaña de reelección. Hoy lanzó Familias Primero, una nueva coalición con la que busca sumar el apoyo de votantes latinos en Arizona. La presentación contó con más de 50 líderes latinos y autoridades locales que forman parte de esta coalición. Según la campaña de Hobbs, Familias Primero será una plataforma para escuchar las preocupaciones de las familias latinas y promover temas como el costo de vida, la economía, la educación y el acceso a oportunidades.
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Katie Hobbs: Seguiré trabajando todos los días para ganarme la confianza y el apoyo de los habitantes de Arizona, incluyendo las familias latinas, en los próximos meses. Y voy a necesitar su ayuda porque esta será una contienda difícil…
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Anchor 2: La campaña también destacó que continuará invirtiendo en comunicación en español y en actividades comunitarias para acercarse a los votantes latinos en todo el estado. Un sector que considera clave para las próximas elecciones.
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Raquel Terán: Ha protegido el seguro de salud médico. [Se] ha asegurado de que haya recursos para las familias y que tengan comida sobre la mesa. Y también ha rechazado leyes antimigrantes que…
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Anchor 2: A través de su cuenta de X, Hobbs, aseguró que su administración ha estado enfocada en reducir los costos y los impuestos para las familias del estado. También criticó medidas impulsadas por políticos en Washington que, según dijo, han aumentado los costos para los latinos.
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Petra Falcón: La importancia del voto es que podemos expresar la importancia de tener una persona como gobernadora que va a pelear por sus hijos.
KTAR: Gov. Katie Hobbs launches campaign coalition Familias Primero
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Anchor: Incumbent for governor, Katie Hobbs, already has a spot on the general election ballot. Today she launched a campaign coalition Familias Primero or Families First to drum up support from Latino voters.
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Anchor: Maricopa County Supervisor Steve Gallardo is among multiple Hispanic leaders championing Hobbs’ re-election bid.
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Maricopa County Supervisor Steve Gallardo: Today we come together to kick off Familias Primero campaign here in 2026 to get Katie Hobbs re-elected to the Ninth Floor of the Governor’s Office. We want to keep her there.
- Anchor: Gallardo says that the election will be tight and Hobbs needs the support of the Latino community, but that she is the right candidate for the job.
Arizona Daily Star: Latino voters could hold key to Arizona’s governor race
- The road for Katie Hobbs to keep the governor’s office in the November election could lead through the Hispanic community in Arizona.
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Hobbs acknowledges that means convincing those who voted for Donald Trump in 2024 — and gave him a winning margin here — that they should support her versus presumed Republican nominee Andy Biggs
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“I am focused on doing everything I can to deliver for Arizonans. That includes Latino families,” Hobbs said Monday when her campaign unveiled Familias Primero — Families First — its coalition of Latino leaders, community members and local elected officials.
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As she has at virtually every event, the governor clicked off what she says are her bipartisan goals like addressing high costs for consumers, securing the border, creating good-paying jobs and protecting the state’s water supply.
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“Trump-endorsed Andy Biggs is one of the most extreme MAGA politicians in the entire country,” the governor told her Latino coalition members.
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She claimed Trump is pushing Biggs to be governor in this swing state specifically to give him a role in overseeing the 2028 election. Teran said that is the kind of message the Latino community, crucial to the governor’s victory, needs to hear.
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“The Republicans have worked to purge people from the permanent early voting list,” Teran said.
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“Who are the people most impacted when you have that type of anti-democracy legislation?” she asked. “It’s communities of color, communities that usually don’t come out and vote.”
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“We’ve been working for over a year on this campaign and building the coalitions in support we need to win,” the governor said.
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“So I’m confident that we’re running the campaign I need to win. And I’m really proud of the coalition of folks here supporting my reelection.”
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In May, UnidosUS said its bipartisan poll showed 67% of Latino voters in Arizona disapproved of Trump’s job performance. More to the point, 19% who said they voted for the president in 2024 said if they could do it over they would not vote for him again.
State Affairs: Hobbs launches campaign to court Latino voters
- Gov. Katie Hobbs’ reelection campaign launched its “Familias Primero” coalition on Monday, an effort meant to drive Latino turnout in Arizona’s top-of-the-ticket race in November.
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“I am focused on doing everything I can to deliver for Arizonans, and that includes Latino families,” Hobbs told reporters after the event. “When I go across the state, whether I’m talking to Democrats or Republicans, whites or Latinos, rural or urban communities, I’m hearing the concerns about higher costs, about securing the border, about protecting our water, creating good-paying jobs, and those are the things I’m focused on delivering on.”
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Polls estimate that anywhere from 34 to 41% of Arizona’s Latino voters, who make up one-fourth of the state’s eligible voters, cast ballots for Trump in 2024.
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But more recent numbers from UnidosUS show those voters are souring on the Trump administration, with 19% of Arizona Latinos who voted for the president saying they would not vote for him knowing what they know now.
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Speakers at Hobbs’ event on Monday attribute that to the Trump administration’s immigration crackdown and what they see as its failure to move the needle on kitchen table issues. All said Hobbs is the best candidate to win Latino voters back because of her record on both topics.
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“She refused to let Arizona become a testing ground for immigration policies that divide our families and distract law enforcement from doing its job,” said Raquel Terán, a former state lawmaker and Arizona Democratic Party chair.
KTAR: ‘We know it’s gonna be close,’ Gov. Katie Hobbs says as likely Andy Biggs matchup looms
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“We know it’s gonna be close. We’re here on the ground…” Hobbs told reporters during a Monday campaign event.
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Hobbs, described by The Associated Press as “the most vulnerable Democratic governor in the country,” spoke at a reelection event where she launched “Familias Primero,” a new coalition aimed at rallying Latino voters behind her bid for a second term.
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“Look, I’m not listening to the pundits. I am doing what I need to win. We know it’s going to be close. I’m not taking a single vote for granted,” Hobbs said.
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During Monday’s event, Hobbs pitched herself as a bipartisan alternative to Biggs.
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“Andy Biggs had one of the most extreme partisan records in the state Legislature and continues to do that over his decade in Congress,” Hobbs said. “I am focused on reaching across the aisle. I did that many times in the Legislature, while Andy Biggs blocked bipartisan solutions like my bill to end the backlog of untested rape kits, and he continues to vote in the extreme minority in Congress.”
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“When I talk to Arizonans across the state, they well and full understand that the cost hikes we’re seeing are a result of Washington’s agenda and tariffs and the war in Iran,” she said. “They’re seeing costs go up everywhere from the grocery store, gas station, doctor’s office, everywhere in between.”
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She described Biggs as a Trump loyalist and said he has repeatedly backed the president’s agenda over Arizona’s interests.
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“Andy Biggs, every chance he had to not support that agenda, he has taken the opposite approach, supported that agenda and put that agenda above Arizonans,” she said.
