PHOENIX – Yesterday, the Katie Hobbs campaign announced a historic $6 million total investment in Latino voter outreach and turnout across Arizona, spanning paid media, organizing, direct mail, communications, and community engagement to reach and mobilize Latino voters ahead of Election Day.
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NBC News: Arizona Gov. Katie Hobbs launches $6 million Latino voter mobilization program in re-election race
Alexandra Marquez
October 15, 2026
- Arizona Gov. Katie Hobbs, a Democrat locked in a tight re-election race against GOP Rep. Andy Biggs, today launched a $6 million initiative aimed at Latino voter outreach ahead of Election Day.
- The investment, which was shared first with NBC News, includes purchasing paid physical and digital media in Spanish, hiring Spanish-speaking campaign organizers and expanding other outreach to Latino voters in Arizona.
- “Latino families are an essential part of Arizona, and earning their votes means showing up, listening, and talking about the issues that matter in their everyday lives,” Hobbs said in a statement.
- The governor has already been running unique Spanish-language TV ads across the state, including one where Hobbs highlights her work to eliminate statewide taxes on tips.
- Tipped workers pay “Nada,” or “nothing,” in Spanish on their earned tips in Arizona, a narrator in the ad says.
- Hobbs has also appeared on Spanish-language television channels, including Univision, to talk about her campaign.
- Arizona is one of the most competitive battleground states in the country. In 2022, Hobbs won her race by less than 1 percentage point. In 2024, Trump won the presidential contest in the state by almost 6 points while Democratic Sen. Ruben Gallego won the Senate contest by more than 2 percentage points.
