“De Puro Sudor”: New Spanish-Language TV and Digital Ads Highlight Gov. Hobbs’ Record of Standing Up for Arizona Workers

PHOENIX – Today, Gov. Katie Hobbs’ campaign and the Navajo County Democratic Committee released a new Spanish-language ad, “De Puro Sudor” (“Drenched in Sweat”), highlighting Katie Hobbs’ record of lowering costs, cutting taxes, and putting money back in the pockets of working families.

“De Puro Sudor” features small business owner Alex Macias, who took over the furniture store his parents founded and credits Katie Hobbs’ firsthand understanding of Arizona families’ struggles as the driving force behind the results she’s delivered. Every year in office, Hobbs has worked across the aisle to cut taxes for small businesses, veterans, seniors, and families, eliminating taxes on rent, tips, and overtime pay while fighting to lower costs and help small businesses grow.

“Katie Hobbs believes Arizonans who work hard every day to build a better life for their families deserve someone fighting just as hard for them,” said Michael Beyer, Communications Director for the Hobbs campaign. “That’s why she’s cut taxes for small businesses and middle-class families and worked across the aisle to lower costs — because hardworking Arizonans deserve a fair shot to get ahead.”

The Hobbs campaign has prioritized early, robust communication to the Latino community in its paid media program. These new ads build on a previously announced multi-million-dollar Spanish buy highlighting how Katie Hobbs’ working-class background — from driving for Uber to support her family to helping domestic violence survivors rebuild their lives through social work — motivates her as governor to fight to lower costs, erase medical debt, reduce prescription drug prices, and create good-paying jobs across Arizona. She also launched Familias Primero, a coalition of Latino leaders, community members, and local elected officials working to re-elect her.

Watch “De Puro Sudor” here. Full transcript below:

WATCH “DE PURO SUDOR”:

VO: Mis padres construyeron este negocio…
My parents built this business…

VO: con el sudor de su frente. Y nunca perdieron la fe.
With the sweat of the brow. And they never lost faith.

VO: Ahora, este sueño… y la responsabilidad… recaen sobre mí.
Today, the dream, the responsibility, falls on me.

VO: La gobernadora Katie Hobbs sabe lo que es luchar…
Governor Katie Hobbs knows what it’s like to struggle.

VO: Tiene sentido común. Está luchando para bajar los costos.
She has common sense. She’s fighting to lower costs.

VO: Hobbs recortó los impuestos para las pequeñas empresas…
Hobbs cut taxes for small businesses…

VO: y para la clase media.
And the middle class.

VO: Para todos los que trabajan con el sudor de su frente…
For everyone who works by the seat of the brow…

VO: Katie Hobbs está de nuestro lado.
Katie Hobbs is on our side.