Katie Hobbs Launches New TV Ad, “Lived It,” Highlights the Experiences That Shaped Her Fight for Arizona Families

PHOENIX – Today, Gov. Katie Hobbs launched a new ad, “Lived It,” airing on television, radio, and digital platforms as part of her reelection campaign focused on lowering costs and fighting for working families across Arizona. The new ad is part of a multi-million-dollar buy that began in May in media markets across the state and is reaching Arizonans in English and Spanish.

“Lived It” highlights how Katie Hobbs’ working-class background — from driving for Uber to working fast food to pay for school — gives her a firsthand understanding of the challenges Arizona families face. The ad shows how her experience has shaped her priorities as governor, from expanding school meals and educational opportunities to reducing utility bills and lowering the cost of housing. 

“From driving for Uber to working in fast food, Katie Hobbs knows the challenges working families face because she has experienced them herself,” said Michael Beyer, Communications Director for Elect Katie Hobbs. “That’s why Katie has remained committed to lowering costs for Arizonans, expanding access to school meals and scholarships, slashing utility bills, and making housing more affordable. No matter what chaotic, cost-hiking policies come out of Washington, Katie will always fight to make it easier for Arizonans to get ahead.” 

Watch “Lived It” here and read a full transcript below: 

WATCH “LIVED IT”:

VO: Growing up in a home with more love than money, working your way through school flipping burgers, driving Uber as a second job to afford Christmas presents.

VO: What families are going through today, Katie Hobbs doesn’t just get it; she’s lived it. 

VO: And as governor, she’s doing something about it, expanding school lunches and community college scholarships, reducing electricity bills, and cutting red tape to build more affordable housing.

VO: Katie Hobbs will keep working to make Arizona work better for you.