As Arizona Tunes In to the World Cup, Katie Hobbs Places Six-Figure English and Spanish Ad Buy

PHOENIX – As Arizona tunes in to the World Cup, Gov. Katie Hobbs recently placed a six-figure digital and streaming buy to air both English- and Spanish-language ads during the games. The ads “Work” and “No Se Rinde” are playing across Arizona through the end of the World Cup on July 19, as part of a multi-million-dollar statewide media campaign focused on meeting Arizonans where they are.

The World Cup highlights stories of resilience, hard work, and what we can accomplish when we support each other as a team. It’s a story Katie Hobbs knows well. Both spots show how Katie Hobbs’ working-class background — from driving for Uber to support her family to helping domestic violence survivors rebuild their lives through social work — motivates her as governor to fight to lower costs, erase medical debt, reduce prescription drug prices, and create good-paying jobs across Arizona. 

“The World Cup is one of the biggest events in the world, and Arizona families will be tuning in at watch parties and carne asadas in every corner of our state,” said Nicole DeMont, Katie Hobbs’ Campaign Manager. “By placing these ads during one of the most-watched events of the year, Katie Hobbs is meeting Arizonans where they are and talking about the issues that matter most in their daily lives. While Washington continues to push chaotic and expensive policies, Katie is focused on lowering costs, expanding affordable housing, and rewarding the work ethic of Arizona families fighting to get ahead.”

Watch “Work” here and “No Se Rinde” here and read a full transcript of both below: 

WATCH “WORK”:

HOBBS: My parents didn’t make a lot of money. My sister and I started working and helping out early. 

VO: Governor Katie Hobbs. She worked fast food and drove Uber to get by. Helped families in need as a social worker. 

VO: As governor, she balanced the budget without raising taxes. Expanding school lunches and community college scholarships. Reducing electricity bills and cutting red tape to build more affordable housing.

HOBBS: And I’ll keep working to make Arizona work better for you. 

WATCH “NO SE RINDE”:

VO: Katie Hobbs… es la mamá que manejó para Uber, decidida a sacar adelante a sus hijos.
(Katie Hobbs… she’s the mom who drove for Uber because she was determined to take care of her kids.)

VO: Hobbs… es la trabajadora social que ayudó a cientos de mujeres a reconstruir sus vidas tras la violencia doméstica.
(Hobbs… is the social worker who helped hundreds of women stand on their own after surviving domestic violence.)

VO: Eso explica por qué no se rinde. Hobbs luchó por:
(That explains why she doesn’t back down. Hobbs fought to:)

• Cancelar millones en deudas médicas.
  (Erase millions in medical debt.)
• Reducir el costo de medicamentos.
  (Lower the cost for prescription drugs.)
• Y crear oportunidades para trabajos mejor pagados.
  (And open doors to better-paying jobs.)

VO: Katie Hobbs… porque defender a nuestras familias es lo que hace.
(Katie Hobbs… because defending our families is what she does.)